TurfMutt "signs on the pawprint line" for second season

Published online: Jun 08, 2016 Videos

TurfMutt signed an agreement for a second season with the Emmy-award winning, Lucky Dog television show on CBS and is expanding its relationship with global children’s media and education publisher, Scholastic.

The new episodes of “Lucky Dog” will feature TurfMutt messages for viewers about how to create a quality, living landscape and outdoor space for the health and well-being of families and their pets. In a recent Nielsen Harris poll, 67 percent of women and 54 percent of men said that they were interested in learning about how a yard provides a safe place for families to gather and for children and pets to play.

TurfMutt is the outdoor education and environmental stewardship program led by the Outdoor Power Equipment Institute’s (OPEI) Research and Education Foundation.

The Lucky Dog show airs on Saturday mornings as part of the ‘CBS Dream Team, It’s Epic’ block of programming and is produced by Litton Entertainment.

As part of the program’s outreach, each year TurfMutt awards grants to schools to use for “greening” up the school environment, contribute to an outdoor classroom or other environmental endeavor of the school’s choosing. 

This year, students in California and Virginia brought home accolades for winning the TurfMutt “Be a Backyard Superhero” contest and each earned their school a $5,000 grant. Since 2010, the TurfMutt program has awarded $35,000 to schools.

The 2016 K-2 grand prize winner was Ali Tomlinson of Playa Vista, Calif., and the 2016 grades 3-5 grand prize winner was Kashvi Ramani, of Ashburn, Va.

This year, the program received its first-ever rap song entry by Ramani. Listen to the song being performed by Ramani and her classmates here on YouTube.

Other new program developments include an expanded www.TurfMutt.com site, a new digital storybook, and fresh educational activities for the 2016-2017 school year.

Source: www.scholastic.com